Frequently Asked Questions

What is Agency Spotter?

What is Agency Spotter?

Agency Spotter is a digital research platform used by decision makers looking to hire marketing service providers (also known as agencies) across 40 service areas including advertising, marketing, digital strategy, web design, mobile marketing, content marketing, branding, packaging design, industrial design, innovation, public relations and many more. Learn more about how to use Agency Spotter.

In addition to the self-service platform, Agency Spotter offers expert agency search services to decision makers who need guidance and also has software that helps teams and companies manage their agency roster more effectively.

Who uses Agency Spotter?

Who uses Agency Spotter?

Agency Spotter is used by marketers from companies big and small who need to find a marketing agency partner across more than 40 service areas. In 2017, the platform had almost 250,000 professionals search the Agency Spotter, as well as use it’s guides, reports, and tools. Explore some of the largest companies using Agency Spotter.

Agencies use Agency Spotter to showcase their capabilities and connect with clients. It is a platform that helps them broadcast their reputation by hosting client reviews which Agency Spotter verifies independently.

How did Agency Spotter come to be?

How did Agency Spotter come to be?

Both founders had seen and experienced a lot of pain around finding, recommending and managing marketing agencies in the past. They want to save professionals time and help them connect with the right fit agencies. There's a whole story behind the impetus for founding Agency Spotter. You can also see them tell part of the story in this video.

Where can I find Agency Spotter on social media websites?

Where can I find Agency Spotter on social media websites?

Join the conversation with us on Twitter, Facebook, LinkedIn, our LinkedIn Group, Instagram, and Pinterest. You can also use guides for hiring and working with agencies, along with other thought leadership articles on Agency Spotter's Blog.

How are companies ranked on Agency Spotter's Top Reports?

How are companies ranked on Agency Spotter's Top Reports?

We publish top agency reports across many service areas to help you jumpstart your own search for an agency partner. We rank agencies using a combination of objective scoring as well as expert curation. Learn more about our top report methodology here.

How does Agency Spotter collect client reviews?

How does Agency Spotter collect client reviews?

Former clients of agencies can post reviews and the agencies also request clients to post reviews. Once client reviews they are submitted, the Agency Spotter team verifies the identity and credibility of each reviewer, and only allows those that meet strict criteria to remain published. Please note that only clients of an agency can review them. This can be former or current clients.

We do not allow former employees or contractors to review them here as there are other sites that do a good job of providing a forum for companies employment practices and satisfaction.

To leave a review, make sure you’re logged in to Agency Spotter, then visit the agency’s portfolio page and look for the “Review Agency” button in their Ratings section.

Can I post an agency review without sharing my name?

Can I post an agency review without sharing my name?

There are three levels of privacy available to a user who is posting a review. You can post a client review of an agency sharing your name, title, company, and industry. This helps that agency the most and is viewed as the most credible review by other users.

Alternately, users can choose to hide their name and title or post the review privately by hiding everything except for the industry of their company.

For all reviews, The Agency Spotter Team will have access to see who the reviewer is in order to verify that you have had a client relationship with the agency.

Does Agency Spotter allow agencies to remove bad reviews?

Does Agency Spotter allow agencies to remove bad reviews?

No. Agency Spotter’s policy allows all verified reviews to remain published unless they are defamatory or use vulgarities. We do encourage agencies to invite their best clients to write reviews so that future clients will have a more complete view of the agency, especially if they do get a one bad review at some point.

In what ways can Agency Spotter benefit my business?

In what ways can Agency Spotter benefit my business?

It's free to search for, manage and review agencies. That means you can save a lot of time (and money) the next time you or someone you know is looking for an agency partner across areas such as advertising, design, digital, research, strategy, PR, and branding.

Our Concierge Service benefits you by making your agency search efficient, enjoyable, and get you the results you want. Upon opting in, the Agency Spotter expert team helps you refine the scope of your engagement and curate a solid list of agencies to consider during your search. We can also conduct vetting and conflict of interest checks it in a timely manner, and manage your meetings with agencies as your shortlist narrows.

What search tools can I use to find an agency using Agency Spotter?

In what ways can Agency Spotter benefit my business?

Right now, it's easy to get started by searching any of the following: what the agency needs to be great at, where they are located, how big (or small) they are, and if they fit your budget. After that, we make it easy to compare agencies, see how you're connected to an agency via LinkedIn, add agencies to one of your lists, review your favorite agencies, and contact agencies who might be interesting for an engagement.

Beyond searching for an agency, what else can I do?

In what ways can Agency Spotter benefit my business?

Stay organized by adding agencies to customizable lists, review and manage agencies you're working with, and keep an eye out for new project features or mentions of agencies you list on Agency Spotter.

How much does Agency Spotter cost for my business to use?

In what ways can Agency Spotter benefit my business?

Agency Spotter is free for businesses to use to search for, list and review agencies. You've got nothing to lose by starting a search today and could save a ton of time while discovering the perfect agency partner.

We also offer help building shortlists, and can even provide expert help all throughout the agency search, investigation, and decision-making processes. Learn more about our Brand Concierge service here.