Back to home page

Science + Soul

Catalyst. Science + Soul. Rational + Emotional. Data + Insight.

It's more than an equation. It’s a successful melding of hard-core analytics, intense curiosity and human truth that takes the guesswork out of marketing decisions. The cold and calculated combined with breath, brains and a heartbeat. An infusion of new and emerging tools, plus advanced technology, plus people with a relentless passion to learn, leads to better business results and unequaled success.

Catalyst was founded in 1990 by Mike Osborn and Jeff Cleary. We are a direct and digital marketing agency that helps our clients acquire, retain and develop long-term relationships with their customers. It’s no small feat, but we do it every day.

Catalyst has a history of keeping its clients ahead of the curve. In 2006, the agency acquired Equient, a leading analytics provider, to enhance its analytics capabilities. In 2007, Catalyst acquired Auragen Communications, one of the largest interactive agencies in the area. In 2011, the agency experienced significant growth, largely fueled by the acquisition of some major new accounts, as well as incremental growth in existing accounts. Not too shabby.

Projects

Xeikon Perks Lead Gen Program

Campaign: The Perks of Xeikon
Three-dimensional mailing
PURL
Telemarketing

Client: Xeikon: an innovator in digital-printing technology

Campaign
Objective: Simple: raise awareness and educate customers on the benefits of Xeikon 3000 Series of digital label printers and generate 24-36 qualified leads. Sound pretty easy, right? Not so much.

Situation: The print industry is evolving. Digital printing is transforming the industry by enabling printers to produce short and medium run length jobs faster and most cost effective. The Xeikon 3000 Series is more profitable, more sustainable and delivers higher quality.

Target: We had multiple contacts to impress and motivate: CEOs, VP/Director of Production, General Manager/Operations Manager. Big dogs. Mostly male. These guys have clawed their way up the ranks with “ink on their hands”. They’ve seen it all. Tough crowd.

Creative: So, we showed them the perks. Literally. These guys chug gallons of
coffee each day. We built the concept and offer around their drink of choice: hot Joe. While it was a relevant offer (a rep delivers a free Keurig brewing system at the scheduled appointment) the impact had to be highly-caffeinated.

We developed a breakthrough, 3-D personalized mailing. Inside: four different flavored k-cups. Each flavor represented four key differentiators of the Xeikon 3000 Series. Also included: a short, four-panel brochure and a digitally printed label. Here’s the game-changer: the entire package was produced on the very technology we were promoting. Tangible proof of the technology in a production environment. For the target: seeing is believing.

CTA: Drive them to a PURL to learn more, register for the offer or download brochures and white papers .

Results: Projected response: 24-36 qualified leads. The final response was 105 qualified leads and a lead rate of 33%. And the buzz in the industry is giving Xeikon a much needed jolt. Drink it in.

Client Reviews (0)
Back to home page