Trajectory
Branding, Marketing Strategy, and Healthcare Marketing
OUR NAME SAYS IT ALL - Trajectory is an integrated branding and marketing agency specializing in healthcare + wellness.
We believe the best way to build a brand that matters is to understand a simple truth — if you want to stand for something, you can't stand for everything. So we put a stake in the ground around the industry segments we know best.
Our clients span healthcare systems, hospitals, physician and medical practices, healthcare services and technology, skin care, beauty and wellness companies. These are the industry segments and consumer, professional and patient audiences we know best and have been immersed in since 1999.
As an agency, we exist to shape and guide the trajectory of our client's brands and businesses. We do this by crafting and aligning purpose, culture, strategy, design, communication and digital experience — so everything comes together to strengthen the connection between a brand and its audiences.
For some clients, our growth trajectory begins with launching a new mass market skincare range, a new destination med spa or a state-of-the-art surgical facility. For others, it's a rebranding of a health system, a global company specializing in clinical trials technology, or a repositioning of a professional skincare brand. And still for others, energizing existing health system, physician group and fertility benefits businesses through integrated programs of strategy, design, marketing and digital.
