Ad Council

ABOUT MCKINNEY - McKinney – an Ad Age 2021 A-List Standout Agency – is a modern integrated agency dedicated to discovering and unleashing untapped potential for our people, our clients, and the world around us. With offices in Durham, New York, and Los Angeles, McKinney operates as one agency with multiple perspectives. Our Durham headquarters provides mass market insight while also giving us access to the city’s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture, and entertainment. Working seamlessly across all of our offices, we assemble teams tailored to the task at hand, not according to where our people sit. But no matter where you look, you'll find a group of creatively driven, passionate people using their Smarts & Hearts™ to uncover simple human insights that we then bring to life through compelling brand stories and experiences.

WHY WE'RE UNIQUE - Goodby Silverstein & Partners is a full-service advertising agency based in San Francisco. We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

ABOUT US - Archrival is a creative agency with an expertise in youth culture. Known for big ideas, we help brands attract and engage young adults from teens to twenty-somethings in relevant ways that span the real world to digital platforms. With offices in Lincoln, Portland and LA, Archrival never-says-die for clients such as Red Bull, adidas, Hollister and YETI. For more, visit archrival.com

WHO WE ARE - 22squared is one of the nation’s top independent advertising agencies. We blend smarts, leadership and creative talent to give rise to decisive action, and positive impact, across business and culture. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors and The Home Depot, among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.

NONPROFIT MARKETING AGENCY - HelpGood LLC is a digital-first marketing agency that helps nonprofits and mission-driven organizations improve their social impact. We work with nonprofits, NGOs, government agencies, foundations, universities, social enterprises, and socially responsible companies to develop their content, marketing, communication, advocacy, and fundraising strategies. We are full-service: strategy, creative, technology, digital development, marketing and PR, media planning and buying, and analytics measurement and optimization. We've worked the largest nonprofits and agencies including Partnership for Drug-Free Kids, United Way, Ad Council, Love Has No Labels, Smokey Bear, American Heart Association, USDA, USAID, and NYU and the campaigns we've worked on have won Cannes Lions, One Show Awards, Webbys and Shorty Awards.

ABOUT PEREIRA & O'DELL - Pereira & O'Dell is an international award-winning advertising agency that combines techniques from traditional advertising, digital, pr and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. We leverage the convergence of art and technology; mixing ‘old school’ with new tech and drawing inspiration from the surroundings. The Pereira & O'Dell perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers.

R/GA IS THE COMPANY THAT CREATES TRANSFORMATION AT SPEED - R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 18 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com.

WE DID CONTENT BEFORE IT WAS COOL - Brandpoint is a content marketing agency that puts over 20 years of creative experience in your back pocket. Our content strategists, writers and designers are wildly creative, data-driven and dangerously talented. As early adopters of the agile marketing movement and strong proponents of the Entrepreneurial Operating System (EOS), our team provides our clients with a strong — yet flexible — foundation for content marketing success and integrates seamlessly with your existing team and resources. Our full range of content marketing services help you leverage quality content to provide immense value for your audience, find new customers and reach your most important business goals.