Ad Council

ABOUT PEREIRA & O'DELL - Pereira & O'Dell is an international award-winning advertising agency that combines techniques from traditional advertising, digital, pr and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. We leverage the convergence of art and technology; mixing ‘old school’ with new tech and drawing inspiration from the surroundings. The Pereira & O'Dell perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers.

INFLUENCER MARKETING, SOCIAL AMPLIFICATION & LIVESTREAMING VIA DIGITAL INFLUENCERS - Blissful Media Group has been an industry-leading agency since 2008 specializing in Influencer Marketing, Content Creation, Amplification/Distribution and Livetreaming with e-commerce. Our leading digital influencers produce memorable consumer connections for brands through editorial, photographic, video & social media content. Collaborating with some of the best and brightest blogging and social media influencers covering Food, Beauty, Lifestyle, Parenting, Fitness and beyond, our custom campaigns produce authentic, engaging editorial and visual content and drive engagement across social media to meet each client’s unique KPIs and objectives. Like influencer marketing itself, our network is always evolving. We’ve organically grown our influencer division, One2One Network, to include more than 20,000 digital content and social media creators with a range of audience segments and niche specialties like food & recipe, beauty, fashion, lifestyle, parenting, wine & spirits, home decor, technology, travel and more. In addition to our members, our technology platform provides access to millions more influencers across all the major social media platforms. Contact us: [email protected]

WHY WE'RE UNIQUE - Goodby Silverstein & Partners is a full-service advertising agency based in San Francisco. We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

WHO WE ARE - 22squared is one of the nation’s top independent advertising agencies. We blend smarts, leadership and creative talent to give rise to decisive action, and positive impact, across business and culture. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors and The Home Depot, among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.

ABOUT MCKINNEY - McKinney offers unmatched odds helping our clients achieve extraordinary results. Since 2003, McKinney has dominated the Effie Awards, the world’s preeminent recognition of communications-driven business success, helping 25 clients across 24 categories win Effie recognition 99 times. McKinney ranks 9th of 309 agencies for Effies won over this time period. We start with a very simple philosophy. People care more about themselves than they care about brands. And they tend to pick categories before they choose brands. So, for a brand to achieve its full potential, it has to connect with what brings people to the category in the first place. When we create a brand experience that exceeds category expectations, you win. We get there through a rigorous approach that starts with clarity about the real challenge that marketing can address and stays focused on measurement and continuous improvement.

R/GA FOR THE CONNECTED AGE - R/GA, the company for the Connected Age, develops products, services and communications to grow our clients’ brands and businesses. Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, and social communications, retail and e-commerce, product innovation, brand development and business consulting. R/GA has more than 1,700 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations.

ABOUT US - Archrival is a creative agency with an expertise in youth culture. Known for big ideas, we help brands attract and engage young adults from teens to twenty-somethings in relevant ways that span the real world to digital platforms. With offices in Lincoln, Portland and LA, Archrival never-says-die for clients such as Red Bull, adidas, Hollister and YETI. For more, visit archrival.com

NONPROFIT MARKETING AGENCY - HelpGood LLC is a digital-first marketing agency that helps nonprofits and mission-driven organizations improve their social impact. We work with nonprofits, NGOs, government agencies, foundations, universities, social enterprises, and socially responsible companies to develop their content, marketing, communication, advocacy, and fundraising strategies. We are full-service: strategy, creative, technology, digital development, marketing and PR, media planning and buying, and analytics measurement and optimization. We've worked the largest nonprofits and agencies including Partnership for Drug-Free Kids, United Way, Ad Council, Love Has No Labels, Smokey Bear, American Heart Association, USDA, USAID, and NYU and the campaigns we've worked on have won Cannes Lions, One Show Awards, Webbys and Shorty Awards.