Ad Council

R/GA IS THE COMPANY THAT CREATES TRANSFORMATION AT SPEED - R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 18 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com.

NONPROFIT MARKETING AGENCY - HelpGood LLC is a digital-first marketing agency that helps nonprofits and mission-driven organizations improve their social impact. We work with nonprofits, NGOs, government agencies, foundations, universities, social enterprises, and socially responsible companies to develop their content, marketing, communication, advocacy, and fundraising strategies. We are full-service: strategy, creative, technology, digital development, marketing and PR, media planning and buying, and analytics measurement and optimization. We've worked the largest nonprofits and agencies including Partnership for Drug-Free Kids, United Way, Ad Council, Love Has No Labels, Smokey Bear, American Heart Association, USDA, USAID, and NYU and the campaigns we've worked on have won Cannes Lions, One Show Awards, Webbys and Shorty Awards.

ABOUT MCKINNEY - McKinney offers unmatched odds helping our clients achieve extraordinary results. Since 2003, McKinney has dominated the Effie Awards, the world’s preeminent recognition of communications-driven business success, helping 25 clients across 24 categories win Effie recognition 99 times. McKinney ranks 9th of 309 agencies for Effies won over this time period. We start with a very simple philosophy. People care more about themselves than they care about brands. And they tend to pick categories before they choose brands. So, for a brand to achieve its full potential, it has to connect with what brings people to the category in the first place. When we create a brand experience that exceeds category expectations, you win. We get there through a rigorous approach that starts with clarity about the real challenge that marketing can address and stays focused on measurement and continuous improvement.

WHO WE ARE - 22squared is one of the nation’s top independent advertising agencies. We blend smarts, leadership and creative talent to give rise to decisive action, and positive impact, across business and culture. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors and The Home Depot, among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.

ABOUT US - Archrival is a creative agency with an expertise in youth culture. Known for big ideas, we help brands attract and engage young adults from teens to twenty-somethings in relevant ways that span the real world to digital platforms. With offices in Lincoln, Portland and LA, Archrival never-says-die for clients such as Red Bull, adidas, Hollister and YETI. For more, visit archrival.com

INFLUENCER MARKETING - LET US HELP YOU BUILD IMPACTFUL BRAND AND INFLUENCER COLLABORATIONS - Intuition Marketing d/b/a Blissful Media Group, is a full-service influencer marketing agency based in the NYC Metro area. Founded in 2008, we are experts at delivering impactful influencer campaigns and intelligent social strategy. We have experience on all platforms: Instagram (including Stories & Reels), TikTok, Triller, Facebook & Pinterest. We help define our clients’ ROI goals, then I.D. and vet the best creators, manage talent, bring authentic campaigns to life, and provide comprehensive reporting. Intuition Media Group believes in combining a “real human” tailored touch with the power of technology. Blissful Media Group is one of the Founding Board Members of the newly-formed trade organization, Influencer Marketing Association. Our agency works across many categories, including: Lifestyle, Parenting, Food & Beverage, Technology, Home Decor, Entertainment, Social Change, Retail, and many more. Recent clients include FDA, GoDaddy, Hyundai, TikTok, Kobrand Wine & Spirits, Washington Prime Group, J&J, Nature's Way, Verizon, Staples, Lobsters of Maine and many more. For more information reach us at: http://blissfulmediagroup.com/ Contact us: [email protected]

ABOUT PEREIRA & O'DELL - Pereira & O'Dell is an international award-winning advertising agency that combines techniques from traditional advertising, digital, pr and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. We leverage the convergence of art and technology; mixing ‘old school’ with new tech and drawing inspiration from the surroundings. The Pereira & O'Dell perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers.

WHY WE'RE UNIQUE - Goodby Silverstein & Partners is a full-service advertising agency based in San Francisco. We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.