Merck

NYC DIGITAL MARKETING AGENCY - We help organizations of all sizes navigate the complexity of today’s digital world to achieve results. Our capabilities include: Digital Strategy UX Design Websites & Apps Online Marketing: - Social Media - Search (Paid and Organic) - Email - Advertising (Display, Programmatic, etc.) Founded in 1994, Agency Spotter has named Flightpath as one of the top 5 digital agencies in NYC.

HELP GROW BRANDS BY TAKING THE INITIATIVE IN CULTURE - Initiative is a global communications network that is a part of Interpublic Group (NYSE: IPG). Our promise is simple, to help grow brands by taking the Initiative in culture. We are able to achieve this by driving Cultural VelocityTM – understanding cultural signals in society and the cultural values of consumers to make those relevant in communications. We approach media knowing that advertising avoidance behaviors are accelerating, new technologies are emerging, and paid media effectiveness is deteriorating. We no longer simply distribute ads through media, we are increasingly distributing content, conversations and experiences and these don’t live in media, they are diffused in culture. So instead of chasing reach, we build audience connections by being as relevant as possible. Initiative employs more than 4000 dynamic colleagues in 90 countries managing approximately $38 billion in billings annually. Initiative’s comprehensive range of communications services include: consumer insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.

CREATING EXCEPTIONAL BRAND EXPERIENCES... - Leftchannel connects brands to their customers and communities in meaningful, memorable ways. With their motion graphics and animation work having been featured by Cannes, SXSW, HOW, lynda, Communication Arts, ComicCon, IdN and more since 2002, their work resonates with audiences worldwide.

(MULTI) DISCIPLINED. CREATIVE. STRATEGIC - We design results-driven, award-winning solutions for page and screen. Crafted from a blend of focussed strategy, uncommon creativity, compelling story telling and deep technical know-how. Fluent in an array of disciplines from motion graphics and explainer videos, to branding, print and packaging design and web strategy, design & development, we give potent voice to our clients' messaging.

IMPACT TODAY'S EMPOWERED HEALTHCARE CONSUMERS - Daggerwing Health is a healthcare marketing and communications agency focused on improving health outcomes for healthcare consumers. Since 2004, Daggerwing Health has helped health and wellness clients across CPG, technology, biotech, pharma, advocacy, hospital systems, and device categories create and launch healthcare brands, drive multi-channel lead generation and acquisition, design and implement experience programs and use behavioral data to pin-point go to market strategy.

START WITH WHO - CDA is the agile, full-service agency for brands with a problem to solve. Their process is to "Start with Who," because a deep understanding of your audience’s cultural and behavioral factors is essential to addressing business challenges head-on. They handle each step of the process, from audience definition to creative and media execution, basing every decision on analysis of the target and how they’ll respond. Founded in 2017, CDA's client portfolio includes the Los Angeles Tourism & Convention Board, Merck Pharmaceuticals, Airbnb, and Chiquita. The agency ranked nationally on the Inc. 5000 list of fastest-growing companies, and globally on the Mobile Marketing Association's Business Impact Index. Awards & Accolades: 3x Winner, Mobile Marketing Association Global Smarties Awards Top 6 Advertising Agencies 2018 Effective Mobile Marketing Award, Mobile Marketing Magazine Inc. 5000 National List Mobile Marketing Association, Best Mobile Promotion Mobile Excellence Awards, Best Branded Experience for Mobile Agency Spotter, Top 10 Ad Agencies Digiday Finalist, Best Use of Mobile Mobile Marketing Magazine, Best Mobile-First Service Areas of Expertise: Destination Marketing, Shop Local Programs, Video Production, End-User Engagement, Digital Advertising, Traditional Advertising, Photography, Graphic Design, Event Sponsorship, Tech Solutions, B2C, Influencer Strategy, Multicultural (Asian), Mobile Coupons, Marketing to Millennials Technical Capabilities: Web Development, App Development, CRM (Marketo, HubSpot, Mailchimp, Constant Contact, Pardot), WordPress, DoubleClick, Factual Targeting

ABOUT SIGNAL THEORY - Through the lenses of culture, the social sciences and data science, we understand how people think, behave and make decisions more completely. For clients in the food value chain (from the farm and animal health, to the processor, grocery store and through the drive through), we create value through meaningful communication that resonates with customers. An “Agency of the Year” for both Ad Age and the Business Marketing Association, Signal Theory (formerly Sullivan Higdon & Sink) reads and interprets those signals to build trust and create resonance between brands and people. Our proprietary Resonance Branding process delivers unique insights we use to build trust and success.

WHY WE'RE UNIQUE - CIEN+ is an award-winning cultural intelligence® consultancy and marketing firm offering AI-powered market research, business consulting, and marketing services for corporations to better understand and tap into diverse and high growth markets. (like Hispanic, African American, Asian, American Indian, People with Disabilities, etc.) Clients include Fortune 500 companies in the healthcare, CPG, and retail industries that want to better understand how to reach diverse and fast-growing segments, like Hispanics, African Americans, Women, among others. Organizations that have trusted CIEN+ to drive growth include, Merck, Johnson & Johnson, Google, Prudential, CVS/Aetna, Kroger Co, PepsiCo, L'Oreal Luxe, among others. CIEN's proprietary methodologies of Cultural Intelligence® and the ability to use big data and A.I. tools with its algorithm Culturintel, have been presented and featured by The United Nations, The World Economic Forum and published in collaboration with Harvard University, among others. The firm is proudly a Woman-Owned and Minority-Owned Business, uniquely 100% founded by former corporate executives who dared to create the company they wish to hire in their careers, bringing under one roof the discipline of big consulting, the sophistication of tech, and the creativity of agencies, to unlock the power of culture in business."