PTC

PURPOSE BUILT TO SOLVE PROBLEMS FOR BRANDS - Mechanica was purpose built 14 years ago to solve problems and create opportunities for Restless Marketers. Today’s ambitious marketers are restless out of necessity rather than choice. A restlessness brought about by an exponential increase in the rate of change that is fast transforming every marketer’s competitive, technology, consumer and marketing landscape. Mechanica serves Restless Marketers through being strategically based, creatively expansive and humanly fixated. Strategically Based: Everything at Mechanica begins with data and strategy. We have developed a proprietary Insight-Driven Collaboration Session (ICS) methodology that allows teams of stakeholders to efficiently review large datasets and achieve agreement around key implications. Once the key insights have been identified, a focused brand positioning is developed to drive all creative work. This positioning encompasses: target audience, frame of reference, point-of-difference, key support pillars and brand personality. Creatively Expansive: Mechanica takes a dramatically different approach to the always-challenging task of translating relevant strategies into effective creative work under always demanding timeframes and budgets. Through utilizing an open-source creative development model – our “endless creative hall” – we are freed to expansively and aggressively achieve our clients’ creative goals with no limits on the creativity, breadth or depth of our output. We have been perfecting this approach since our launch, using a hub and spoke system in which dedicated Mechanica core teams of strategists, brand and creative directors lead an extended network of creative partners chosen specifically for the task at hand. Through utilizing a database of thousands of potential partners and the application of proprietary work processes we are able to deliver a significantly more expansive (and responsive) creative product. This unique approach was specifically designed to address the realities and needs of today’s restless marketers: whether for sheer creativity, quantity and responsiveness of output, flexibility of work process or simply being able to choose the right teams for a given task at a moment’s notice. Humanly Fixated: From internal culture, to client relationships, to creating communications, we strive to never lose sight of the fact that – at the end of the day – we are all simply human beings interacting with other human beings. Seniority, titles, demographics and a host of other labels do not supersede mutual respect, honesty and transparency. Culturally, this makes Mechanica an extremely flat and collaborative organization. It creates a tight bond with clients capable of weathering any challenge. And it reminds us daily that good, effective communication needs to engage, inform, and provide something of value. Just as any of us, as human beings, would want.

DO THINGS THAT MATTER - KBS (kirshenbaum bond senecal + partners) is a global advertising agency headquartered in New York City. KBS is the brand agency for an inventive world. We believe in the power of invention and the exponential ROI that results from creative true marketing firsts. Our team of inventors and creative entrepreneurs help our clients reframe their challenges and think boldly about solutions through an invention lens. To deliver this, we are dedicated to offering the very best modern, brand-building specialisms, at one destination under one P&L. With invention, strategy and creativity at our core, KBS specialisms include: business and brand strategy, product development, creative technology, advertising, digital, mobile, social, content, CRM, experiential, public relations, design and media planning and buying. We even have a venture capital arm called KBS Ventures that allows us to invest in early stage ad tech companies, and serves as our telescope into the future. KBS Ventures also gives our clients first mover advantage with the new and emerging platforms that are part of our portfolio of companies. But none of it is meaningful if it doesn’t drive transformational business results. Working closely with our clients reminds us everyday that we are not just looking to create ideas that drive market share, but that we are looking to invent ideas with the power to drive shareholder value.

ABOUT METAL CREATIVE SERVICES - Metal Creative is a full-service marketing communications firm, which was founded in 2001. For two decades, Metal Creative has delivered results-driven strategy, planning, creative and design to a variety of clients—from Fortune 500 technology companies to healthcare startups to professional associations to local, independent retailers—across the U.S. and beyond. Metal prides itself on using creative ideas to solve business problems, and delivering work efficiently and cost-effectively. One of the reasons that Metal is able to do this time and time again is due to our unique agency model. When founder Marile Borden opened our doors, she made the concious decision to keep overhead low and time maximized by creating a virtual agency made up of an extensive network of highly-motivated contract professionals, each working from their own home base. This allows us to bring together just the right team for any given project at any given time, without having to pass along extra costs to our clients. That model is proving more relevant today than ever, and Metal continues to offer A-list agency talent to cover a comprehensive portfolio of agency services: advertising, direct marketing (online or offline), design, social media, media planning, marketing strategy and account management.

IS YOUR ADVERTISING AS INTERESTING AS YOUR BUSINESS? - L/H is a creative partnership making brands interesting through sharp, clear, witty and tasteful work, generally referred to as advertising. Though we find that limiting. We are firm believers in the late Howard Gossage’s observation, “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” No one cares what you have to say if it’s not interesting. Let’s start there.

WHY WE'RE UNIQUE - Cramer is a digital marketing and event solutions agency. And we get it. Get it to the right audience. Get it to stick. Get it done. It's true. We blend creativity and technology to design experiences that move audiences... (and then, we actually do it). In fact, for 30 years we've helped leading brands connect and build relationships online or offline, through emerging media or face to face. You need to win and retain loyal customers, launch products and inspire sales teams. We get it. And we can get it to work for you.

ABOUT US - GMG insights offers strategy, analysis, and research services for companies with complex B2B sales. GMG's client assignments generally fall into 3 buckets 1. Assessing Market Opportunity for new solutions or services: New product or service development Vertical and horizontal market extensions 2. Go-to-Market marketing strategies and tactics: Discovering pain points that drive action and adoption Gauging permission gaps Identifying purchase process Developing positioning and specific messaging 3. Brand assessment and development: Naming Creative testing For over 20 clients including Forrester Research, EMC, CA, Iron Mountain, PTC and Westcon Group we have studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security and IT as a Service. Recent relevant studies conducted include: cloud adoption, data center automation, network service management, business service management, IT security adoption, data backup/recovery and protection, email archiving and SharePoint adoption. GMG has conducted hundreds of interviews with CIOs, VPs, Directors and Managers of IT Operations and Architecture, GCs, Chief Risk Officers, Chief Security Officers and Chief Compliance Officers and their staffs. We focus on the analysis, insight, positioning and strategies that drive compelling marketing programs and create tighter alignment with sales.