Newburyport, United States About this AgencyMechanica was purpose built 14 years ago to solve problems and create opportunities for Restless Marketers.
Today’s ambitious marketers are restless out of necessity rather than choice. A restlessness brought about by an exponential increase in the rate of change that is fast transforming every marketer’s competitive, technology, consumer and marketing landscape.
Mechanica serves Restless Marketers through being strategically based, creatively expansive and humanly fixated.
Strategically Based:
Everything at Mechanica begins with data and strategy. We have developed a proprietary Insight-Driven Collaboration Session (ICS) methodology that allows teams of stakeholders to efficiently review large datasets and achieve agreement around key implications. Once the key insights have been identified, a focused brand positioning is developed to drive all creative work. This positioning encompasses: target audience, frame of reference, point-of-difference, key support pillars and brand personality.
Creatively Expansive:
Mechanica takes a dramatically different approach to the always-challenging task of translating relevant strategies into effective creative work under always demanding timeframes and budgets. Through utilizing an open-source creative development model – our “endless creative hall” – we are freed to expansively and aggressively achieve our clients’ creative goals with no limits on the creativity, breadth or depth of our output.
We have been perfecting this approach since our launch, using a hub and spoke system in which dedicated Mechanica core teams of strategists, brand and creative directors lead an extended network of creative partners chosen specifically for the task at hand. Through utilizing a database of thousands of potential partners and the application of proprietary work processes we are able to deliver a significantly more expansive (and responsive) creative product. This unique approach was specifically designed to address the realities and needs of today’s restless marketers: whether for sheer creativity, quantity and responsiveness of output, flexibility of work process or simply being able to choose the right teams for a given task at a moment’s notice.
Humanly Fixated:
From internal culture, to client relationships, to creating communications, we strive to never lose sight of the fact that – at the end of the day – we are all simply human beings interacting with other human beings. Seniority, titles, demographics and a host of other labels do not supersede mutual respect, honesty and transparency. Culturally, this makes Mechanica an extremely flat and collaborative organization. It creates a tight bond with clients capable of weathering any challenge. And it reminds us daily that good, effective communication needs to engage, inform, and provide something of value. Just as any of us, as human beings, would want.
New York
