For Challenger Brands
Captains of Industry is a creative content marketing agency that works with challenger brands to solve tough communications challenges in unconventional ways. Simply put, our content marketing approach pulls the right customers to our clients’ brands and engages them on a deeper level than traditional marketing.
WHAT WE BELIEVE
We believe that the cornerstone of traditional marketing—the idea of making people want stuff—has become increasingly irrelevant. So the mainstay of our work is just the opposite: make stuff that people want. Consumers want tailored information and stories that are deeper than what’s being sold. The most successful marketing provides valuable, entertaining and sharable content that educates, fosters intimacy, and never interrupts. We focus on how we can build relationships prior to and beyond purchases; communicate both value and values; and shape opinions across entire sectors. That’s how we practice content marketing. It’s not for everybody, but we think we’re pretty good at it.