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Why we're unique

Before we describe “how we do it”, it might be an idea to tell you what the “it” is. The “it” is the creative generation and execution of ideas that change the way people think about brands. Sounds simple, right?

In theory, yes but in practice, marketing has become much more complex and leads us to How We Do It. The simple fact is – there is no one way to do it. How can you template a process when no two brands are alike, no two clients are alike, and no two consumers are alike?

At DDB we are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time.

That is not to say we do not have tried and true approaches to building and growing world class brands – we do. But rather than share our methodologies, we rather you spend time on the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions – basically get to know who we are.

Nine times out of ten, companies like ours are chosen as partners based on chemistry. So we should meet and you can share your challenges and opportunities: we love to solve complex business problems, take away your worries, and have a lot of fun doing it.

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