About Us
Insighten provide a range of marketing performance and analytics services, specialising in crafting bespoke measurement models ensuring media spend is invested in the most effective channels and attributed accordingly.
We aim to combine media data to business results, attributing individual sales to marketing exposure using person level-data. Our focus is intelligent utilisation of data and people, keeping privacy and long-term impact in mind. We believe businesses should craft a bespoke marketing and measurement approach that aligns with their business goals and data availability.
Our solutions allow brands to identify the best use of marketing channels and media budget allowing them to optimise effectively to drive the most profitable outcome. Our team has extensive experience servicing national and international brands in the telco, banking, consumer, travel and media sector
We have successfully delivered holistic marketing strategies combined with unified measurement and attribution solutions, driving ~$100m incremental business benefits for our clients, significantly improving their ability to drive media spend effectiveness and creative optimisation