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Why we're unique

In 1953, Jack Nadel International was founded on the belief that Ideas Mean Business. Today, years later, we still believe ideas have the power to make our client’s promotions take flight. Imagine all the changes we've seen. Just when we think we’ve seen it all there’s something new that excites and motivates us.

Begun by Jack Nadel and his wife Ellie, JNI has always been a family business – with a philosophy that supports women, minorities and disabled veterans. As Jack explored other opportunities to enhance JNI, the company was under the guidance of Marty Nadel. And now, Marty’s son, Craig, is at the helm continuing long-standing traditions and goals.

We have grown from a single office in Culver City, California to offices in 17 major U.S. cities and Hong Kong. To better serve our international clients, JNI purchased Active Promotions in 1999, a London-based promotional company. This acquisition has enabled JNI to seamlessly provide services in the US, and UK and beyond. Today, with over 100 Account Executives and a support staff that exceeds 100, we have always known that it is our people that are the foundation of our success.

How have we succeeded all these years? We’re strong today because of our willingness to evolve.

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