Lateral Group

Lateral Group is a leading Customer Engagement Agency with offices in the UK and USA.

Customer Engagement is about getting customers to engage with brands through timely and relevant integrated marketing communications.

We use data and insights to inform strategy and creative, using technology to deploy ‘real time’ communications. We deliver this through our proprietary Integrated Communications Management (ICM) framework.

ICM is designed to help clients more effectively target, engage, deliver and evaluate their customer communications across multiple channels, ensuring that we deliver the right message to the right person, in the right place, at the right time.

Lateral Group services cover five areas. In isolation or combined, these are services that enable the delivery of Integrated Communications Management.

***Consulting & Insight
***Database Marketing
***Creative Solutions
***Dialogue Management
***Marketing Technology