2U Recruiting Campaign
Paid Search & Paid Social Advertising
Content Marketing
Project Overview
We partnered with the 2U team to create a set of portraits highlighting 2U employees as part of a recruiting campaign. We visited visited three major offices across the U.S. creating portraits that reflect the company’s culture. 2U’s Corporate Philosophy of No Back Row drove our creative direction. Their purpose-driven mission and student-focused culture was created by their core values which were included in the copy across the campaign.Client
2UTags
Photography
Content Strategy
Production
Design
Purposeful Marketing
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