3,600 New Customers in Two Months!
Paid Search & Paid Social Advertising
Web Design
Mobile Development
Project Overview
Problem: A clean energy company wanted to bring in more customers and website traffic to their business. Services Utilized: - Geofencing - Addressable Geofence - Display Site Retargeting - Display Search - Over-the-Top Television - Video Preroll - Youtube - Audio Solutions: This two month, $300k+ campaign leveraged eight different types of digital advertising with the goal to provide a return on investment based on the lifetime value of new customers. Each strategy served a unique purpose and was designed to reach a large number of the target audience through multi-tactic, multi-channel measures. We aimed to get users to notice our client and ACT NOW! Results: Within the first 15 days of launch, our client experienced a 72% increase in total website traffic. Over the lifetime of the campaign, there was a 192% total increase in website traffic! - 3,600 new paying customers - $12.88 Total Lifetime CPM - 28,655,884 Total Lifetime Impressions - 7 Digital Campaign TypesClient
ConfidentialTags
solar
home improvement
arcadia
advertising
geofencing
youtube
programmatic
display
video pre-roll
ott
ctv
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