Project Overview
Challenges
The boat rental business faced low local ranking, poor lead generation, ineffective CTAs, and a website with design issues, thin content, and weak backlink authority.
Solution
We optimized on-page SEO with improved meta tags, descriptions, and header tags. We enhanced content, revamped CTAs, and implemented a content strategy with traffic-driving blog posts. Local SEO efforts targeted GEO keywords, and a website redesign focused on mobile responsiveness and navigation. We also strengthened backlinks through ethical link-building.
Result
Within seven months, organic traffic grew by 16,599 visitors, and lead generation increased with 620 calls. Keyword rankings improved significantly, with 33 keywords in the local map pack and 34 on the first page. A total of 844 keywords ranked, including 38 in the top 3 positions. Impressions grew to 271,000, boosting online visibility and customer engagement.
Client
Boat Rentals