A Brand Name That Defines an Industry
Branding
Design Strategy
Naming
Project Overview
When naming a new product or service, you have to think outside the box. The original name for this product/service was Portables, a generic word often associated with outdoor toilets. From the initial 70 “portables,” PODS quickly grew statewide, nationwide and eventually worldwide. The unique name grew in use and popularity, becoming the standard-bearer in the industry. The key is creating brand names that are short, simple, intuitive, and memorable. If you do it right, you won’t be able to contain yourself.Client
PODS (Portable On Demand Storage)Tags
#naming #branding
