A Recipe for Success
Marketing Strategy
User Experience
Web Development
Project Overview
Founded in Chicago in 2012, Simple Mills quickly rose from a startup challenger to a standout leader in the natural foods space. With a focus on snacks crafted from whole, recognizable ingredients—and a business model rooted in sustainability and regenerative agriculture—the brand has carved out a distinct place in a crowded industry. But as the brand continued to expand, their website needed to evolve, too. Simple Mills wanted a refreshed digital presence that supported marketing campaigns and told their brand story, while shifting away from direct e-commerce sales. Instead of hosting their own store, their goal was to drive consumers to third-party channels—like Amazon and retail partners—to better support their broader marketing strategy.Client
Simple MillsTags
Website
User Experience
Food and Beverage
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