White Claw
Innovation
Branding
Packaging Design
Project Overview
With consumers switching to healthier, naturally ‘better for you’ alcoholic beverages, Mark Anthony International wanted to capitalize with a totally new type of refreshment – a 100% natural seltzer that combined their BrewPure system with the twist of 5% alcohol and a hint of fruit flavor. Inspired by the legend of the White Claw, we created a new brand that captures the experience of being hit by the cooling sea spray, released by the pounding waves for pure refreshment. White Claw crushes the competition, accounting for 55.5% of the dollar share for 4th of July week in 2019. Now that’s what we call hard sales.Client
Mark Anthony InternationalTags
brand creation
brand positioning
brand strategy
naming
brand world
visual identity system
brand communication
campaign creation
activation
packaging design
brand guidelines
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