A Three-Phased Approach to Leadership
Design Strategy
Marketing Strategy
Marketing Strategy
Project Overview
Haemonetics, a global leader in blood management, realized that its strategic acquisitions had outpaced its technology platform, and that the firm’s websites were not serving the changing needs of its many constituents. Should the company update individual sites first, or build one site to serve every need? How to deal with the issues of language? Of new markets? Of new types of customers? How to implement change in the face of shifting market conditions?Client
HaemoneticsTags
digital strategy
