Abu Dhabi Ship Building
Branding
Design Strategy
Naming
James Brand Strategy & Design
0.0
0 Client ReviewsN/A
10 - 49
Dubai, United Arab Emirates
Project Overview
For over two decades Abu Dhabi Ship Building (ADSB) has been the partner of choice for the UAE Navy, playing a major role in increasing the nation’s naval defence capabilities. Gradually over the last years, ADSB shifted its business strategy from solely building naval ships to expanding into areas such as oil & gas, marine support services and commercial shipbuilding. An UAE success story, ADSB turned over a remarkable USD 252.6 million in 2016, continuing to set new standards in the maritime industry on a national and international level. As such, ADSB commissioned James to build a new brand that would reflect just that.Client
ADSBTags
brand strategy
brand identity
brand positioning
brand guidelines
brand launch
website design & development
brand photoshoot & image library
brand animations
corporate brochure
naming
brand imagery
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