Marketing: Accelerating a prestige cosmetics brand’s presence in Houston.
Social Media
Graphic Design
Influencer Marketing
Project Overview
The Opportunity: One year after NARS opened their Houston storefront, they were seeking some much-needed customer engagement. Though located in the stylish River Oaks Shopping District, NARS struggled to connect with the consumers they knew they had in town. A lack of visible signage from the street meant many locals didn’t even know they were here–and the boutique was not seeing the foot traffic and sales they had anticipated. Our Solution: We increased the community’s awareness of their new location by connecting NARS to our strategic partners and organizing a fabulous series of in-store events. Through leveraging social media, digital marketing, and influencer marketing, we helped NARS drive sales and reach a wider local audience than ever before. What the Client Says: “It has truly been inspirational working with Brandy and the Gallant team. Everyone in the office is so innovative, creative and resourceful in every way. There has not been an event where we’ve teamed with Gallant that was not successful. It is always a pleasure to work with Gallant and we look forward to working with them on a larger scale.” – Saffire, Boutique Manager, NARSClient
NARSTags
influencer marketing
local marketing
event planning
social media
graphic design
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