Acquiring New Customers For A Luxury Fashion Brand
Paid Search & Paid Social Advertising
Marketing Strategy
Project Overview
Vivrelle, a luxury handbag and accessories rental subscription service, came to Y'all with a Google Ads account that had stagnated. Their search terms hadn't been updated in over 5 years, and they weren't utilizing newer platform features and campaign types. Their acceptance rate had dropped from historical highs to disappointing lows, meaning they were attracting low-quality leads at unsustainable costs. They needed a partner who could modernize their account, improve lead quality, and scale efficiently. Within three months, Y'all completely transformed Vivrelle's Google Ads performance. We achieved a 63% increase in approved applications while maintaining costs, proving we could attract higher-quality leads who met Vivrelle's selective membership criteria. We secured a dominant 98% brand impression share, effectively blocking competitors from stealing their branded traffic. Through strategic campaign restructuring and systematic testing, we reduced the cost per application by 12% while setting the foundation for continued optimization and scale.Client
VivrelleTags
DTC Advertising
Ad Agency for DTC
Google Ads
