ADIDAS BOOST MR/AR GAME
Marketing Strategy
AR/VR
AR/VR Development
Project Overview
MIXED PLACE XR (AR, VR, MR) SOLUTIONS ADIDAS COUPONS MR/AR GAME - HARD SALE CAMPAIGN We have developed an AR/MR game for Adidas for the launch of the new Adidas BOOST shoes. The goal was to increase sales and engagement with the new product and to teach the clients about the benefits of the new BOOST BALLS. This location-based mixed reality game is an upgraded experience of the known game pokemon go that offers a map-based game rather than a mixed reality, real-world experience. Thousands of users collected coupons and activated them in the store, thanks to our XR analytics, deep, rich data was provided in realtime of every step in the campaign up to the usage of coupons.Client
AdidasTags
AR
VR
AR campaign
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