Adobe Ink & Slide
Packaging Design
Project Overview
Character SF, the branding agency based in San Francisco, won 3rd Place in Technology, Media, Office & Self Promotion category at The Dieline Awards 2015 for creating the packaging on Adobe’s first hardware product – Ink & Slide. Ink is a fine-tip, pressure-sensitive digital pen for the iPad that makes sketching and drawing more fluid, and Slide is a digital ruler that lets you draw any shape on the iPad. To pull off a packaging strategy to match this innovative yet simple product, Character focused on keeping things clean and simple so the hardware is the star.Client
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