Agency of Record
Paid Search & Paid Social Advertising
Marketing Strategy
Media Planning & Strategy
Project Overview
From last place to #1 in brand consideration in only 15 months Since 1985, this nonprofit health insurance company has been on a mission to deliver exceptional care to all New Yorkers. Despite their dedication, research indicated that its brand affinity and membership growth lagged behind competitors. Prager Creative serves as full-service Agency of Record for MetroPlusHealth. As a first step in this partnership, Prager Creative executed a complete brand repositioning to reshape how MetroPlusHealth connected with New Yorkers, a notoriously difficult demographic to pinpoint and win over.Client
MetroPlusHealthTags
healthcare marketing
advertising
social media
digital
video
strategy
media
