Project Overview
Alamo partnered with 360i to move the needle on key brand metrics in the weeks leading up to the busiest family travel time of the year. From the media placements to the creative concept, we wove Alamo's "Drive Happy" motto throughout the entire paid + earned media program.All media executions offered consumers a chance to engage with Alamo and experience their dream vacation. Paid investment was enhanced by influencer outreach and a social marketing strategy that engaged millions of people. The campaign outperformed Dynamic Logic benchmarks for purchase intent and brand favorability by nearly 2,000%.Client
