Amazon Display (DSP) Advertising
Paid Search & Paid Social Advertising
Digital Marketing
Project Overview
Have sales flattened on Amazon? Most Sellers have a poor understanding of how programmatic advertising works with PPC to grow brands on Amazon. Amazon DSP or programmatic advertising enables us to leverage Amazon’s first-party insights based on billions of observed shopping patterns across the customer decision journey. Different from Google, which is based on browser behavior, and Facebook, which is based on social engagement, Amazon data is based on actual shopping data making it one of the best databases for brands. Some of the benefits in using DSP include; Precise targeting across devices and formats Amazon DSP enables advertisers to build cross-device campaigns Advertisers can achieve marketing goals by reaching Amazon shoppers at scale wherever they are: whether they are on or off Amazon. To reach the most relevant audience, advertisers can leverage both Amazon’s audiences and their own audiences, such as by using a pixel or data management platform (DMP), in their campaigns with Amazon DSP. Comprehensive and unique supply Supply is the inventory that a publisher has available to monetize or the actual impression of a user viewing an advertisement on a web page. So Amazon’s “unique supply” is the impressions that advertisers can access through the DSP that they cannot access via other DSPs. To boost the targeted reach of Amazon shoppers whenever and wherever they shop or consume content, advertisers can access comprehensive and unique inventory from Amazon owned-and-operated (O&O), 3P exchanges, Amazon publisher services (APS), and private marketplaces. Audience Insights & Performance Analytics The DSP provides audience insights and robust performance analytics pre-, during, and post-campaigns. Amazon’s deep reporting analysis includes key metrics such as add-to-cart rate, total purchases, and product units sold (for brands that sell on Amazon). See details here; https://www.bellavix.com/professional-amazon-seller-services/amazon-display-advertising-dsp/Client
Tags
#amazon #amazonDSP #dsp #amazonadvertising #offamazonadvertising
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC