American Standard “Singing in the Shower” Tour
Event Marketing
Mobile Development
Shopper Marketing
Project Overview
Mix a little “American Idol” with the morning sing in the shower and what do you get? The American Standard “Singing in the Shower” mobile marketing tour. The tour visited major retail malls in several cities to promote the release of the company’s new shower products. Contestants performed songs standing in a fully-functional American Standard Vespa shower, which was built into the back of a branded 32-foot truck. The tour was backed by an integrated promotional campaign that included radio advertising, radio remotes and in-mall promotions.Client
American StandardTags
events
mobile
public relations
shopper marketing
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