An expressive product design system for a leading data center
Design Strategy
Marketing Strategy
Customer Experience
Project Overview
Challenge: Help a global data center provider create a structured product design system that acts as the single source of truth for all of their branded components. Outcome: A product design system that translates the brand's identity into an expressive visual design language and ensures a consistent and coherent brand experience across all touchpoints. Impact: The design system led to an award-winning corporate website and customer portal that improved conversions.Client
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