Aquarius Vive | NPD Branding & Packaging
Design Strategy
Packaging Design
Graphic Design
Project Overview
London based design agency, Pemberton & Whitefoord LLP has been working with The Coca-Cola Company Iberia on its newly launched brand, Aquarius Vive. The refreshing low-calorie soft drink comes in two flavour varieties; Lemon & Lime and Tropical and has just launched as a 330ml can and 1.5l bottle. Aqurius Vive joins the rest of the Aquarius family, Aquarius and Aquarius Zero. It is a source of Zinc and Vitamin B3 and contains extract of the ‘superfruit’ Baobab. Baobab, also called “the tree of life” in Africa, lives for 4,000 years and stores thousands of litres of water. P&W has been working very closely with Danae Blanco, Senior Brand Manager of Aquarius on Aquarius Vive’s packaging designs, Aquarius promotional multipacks, POS materials and the brand’s extensive corporate guideline document. Commenting on the product, Blanco said; “Aquarius is very linked to the world of sports drinks. In a natural way, the consumer has pulled out of this area and has gravitated to other types of functional drinks. With Aquarius Vive, we want to encourage this natural movement of the consumer”. P&W Partner, Adrian Whitefoord remarked; “P&W started this exciting journey with The Coca-Cola Company Iberia in November 2015, so it is very rewarding to see the fantastic product finally launched! We have worked very hard on every element of this brand, from artworking the Baobab leaf background to the design of numerous packaging concepts to photographic management for advertising. The refreshing, vibrant colours of the packaging complement the revitalising liquid perfectly.” With the Aquarius family already Coca-Cola’s 5th best selling brand, Aquarius Vive is set to boost volume growth this year by 8.5%.Client
The Coca-Cola CompanyTags
beverage
packaging
packaging design
graphic design
creative design
branding
identity
logo design
pemberton
whitefoord
pandw
P&W
coca-cola
Coca Cola
Aquarius
bottle
can
graphic communications
advertising
pos
store
supermarket
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