Project Overview
Arbella celebrated its 25th Anniversary in October of 2013 and wanted to connect with the local audience in an impactful and meaningful way. We bought a first-ever content marketing homepage takeover on Boston.com, clicking through to a microsite complete with then and now photos of popular Boston landmarks from 1988 to 2013. When visitors reached boston.com, the headlines shifted back to those of 1988, including a story on Arbella’s launch into the market place.
Client
Arbella Insurance
