Art, Copy & Code – Madden GIFERATOR
Social Media
Innovation
Marketing Strategy
Project Overview
Football season brings team loyalties to a fever pitch and generates massive amounts of discussion across the web. Part of Google’s Art, Copy & Code project, Madden GIFERATOR gives passionate NFL fans a new language to celebrate winning moments and zing their rivals as games unfold live. Beyond its goal of introducing NFL fans to Madden 15, GIFERATOR has quickly achieved mass popularity and invaded every corner of online culture.Client
EA SportsTags
sports
web
real-time
marketing
advertising
mobile
programmatic
game
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