At the core of ROCKWOOL Origins
Branding
Marketing Strategy
Marketing Strategy
Project Overview
Global brand ROCKWOOL are a leading manufacturer of sustainable stone wool insulation systems to the construction industry. ROCKWOOL asked B&W to develop a multi-channel campaign to take customers on a journey to explain the real-world benefits of stone wool insulation that differentiates its performance from competitor products and connects customers with ROCKWOOL solutions. The “Origins” stone wool campaign starts with...Learn more on our websiteClient
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