National Award-Winning Work
Paid Search & Paid Social Advertising
Design Strategy
Media Planning & Strategy
Project Overview
This two-page ad for OLD BAY seasoning turns the medium into the message, showcasing a pile of steamed crabs the way that most Marylander's eat them — on newspaper. The fake articles and ads on both pages include references to OLD BAY. MGH earned a national Gold ADDY for this work in 2015.Client
OLD BAY/McCormickhello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC