Project Overview
Some banks take money from customers at every opportunity, between ATM charges and hidden monthly maintenance fees. If a bank implements high or hidden fees, those customers can feel like they’re being robbed every month. The newest work from Axos Bank, “Bank Robbers,” takes the concept quite literally, with bank employees wearing ski masks and robbing the customers. The campaign introduces Axos as a bank designed to put its clients first and leverages the fact that consumers are increasingly distrusting of the industry that often ‘robs’ them by hiding fees in the fine print.Client
Axos Bank
