B2B Case Study
Paid Search & Paid Social Advertising
SEO
Marketing Strategy
Project Overview
For more than 70 years, Magliner has been the epitome of success in the material handling industry. Their innovative high-quality products have been a staple for companies who transport materials on a day-to-day basis. When you think hand trucks, you think Magliner — simple as that. When VELOX formed a partnership with Magliner in 2017, the ultimate goal was to grow their e-commerce revenue and help them become a more prominent brand in digital. Results: By the end of the campaign timeline, the VELOX team was able to help exceed Magliner’s revenue goals and aid in pushing their e-commerce sales to new heights. After several months, VELOX was able to drive 10 keywords to the 1st page of organic Google search results. As a result, we saw Magliner’s average e-commerce conversion rate jump from 1.5% to 2.5%, and a huge lift in incremental revenue attributable to organic search. As for Google Advertising, the VELOX team’s efforts exceeded the revenue goal, generating approximately $76,000 per month in new revenue. Finally, thanks to our successful SEO and SEM campaign execution, we were ultimately able to aid in growing Magliner’s total revenue by 30% year-over-year and catapulted them into their next phase of growth.Client
MaglinerTags
B2B
SEO
Content Marketing
Search
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