B2B Influencer Content
Marketing Strategy
Content Marketing
Influencer Marketing
Project Overview
To help improve awareness and new business leads, TopRank Marketing researched centers of influence for 5 customer segments for this ITSM company. influencers were engaged to contribute expertise with a trends report with promotions extending across social, paid, influencer shares, blog posts and SEO. This campaign earned 170% more views than any previous campaign and attracted 22% of all sales leads for the entire year.Client
Cherwell SoftwareTags
influencer marketing
b2b marketing
content marketing
software marketing
