B2B Lead Generation Strategy
Marketing Strategy
Marketing Strategy
Inbound Marketing
Project Overview
CentraForce Health is a healthcare data company providing a suite of revolutionary insights to providers, payers, and Health IT consultants through a proprietary data analysis platform. RUNNER Agency developed an Account-Based Marketing (ABM) strategy for CentraForce Health using a database of over 60,000 payer and provider contact records within CentraForce’s target market. Integrating HubSpot and Salesforce, RUNNER created then created a series of videos, email campaigns, webinars, and downloadable content to make the brand known, generate interest, and qualify the segmented lists for further outbound sales outreach.Client
Centraforce HealthTags
b2b
inbound marketing
healthcare b2b
account based marketing
