Project Overview
By January 2024 Verve, A Credit Union had experienced stagnation: low, no, or negative growth for multiple years, despite providing measurably excellent products and service. Leadership hired STIR to provide a new vision and we began the relationship by conducting a comprehensive Future Scape Planning process. A plan was approved in early March by the corporate executive team and work began immediately to revive the brand’s growth potential.
Client
Verve, a Credit Union