Barbie: Evolve The Doll
Paid Search & Paid Social Advertising
Branding
Project Overview
Barbie is a cultural icon and a source of inspiration and imagination to millions of girls around the world. But as with any legacy brand, evolution was necessary to stay relevant. To better reflect what girls see in the world, Barbie expanded its Fashionistas® line with the addition of new body types – tall, curvy and petite – and a variety of skin tones, hair styles and outfits. Now, girls everywhere have infinitely more ways to play out their stories and spark imagination through Barbie.Client
MattelTags
Mattel
barbie
