Project Overview
With business operations spanning more than one hundred years, Barnhardt Manufacturing Company knows cotton fiber. The company procures raw cotton and sells it to national brands and manufacturers that turn the cotton into products for consumer use.
Barnhardt was faced with rebuilding market share after market turmoil and due to competing products entering the marketplace. The company needed an effective way to influence consumer sentiment, creating preference for cotton products.
Knowmad worked with Barnhardt to implement Inbound Marketing methodologies including a content marketing campaign that succeeded in achieving its goals of organic search traffic growth.
As a result of this partnership, Barnhardt Cotton has seen a 6x growth in search traffic, new sales leads created each month, and a growing audience that now includes consumers & industry news outlets. They also saw a 400%+ increase in overall traffic year-over-year which lead to increased insight into consumer-base and product manufacturer needs.
Client
Barnhardt Manufacturing