Batiste
Branding
Design Strategy
Packaging Design
Project Overview
Church & Dwight estimate that Batiste sells 1 can every 2 seconds globally. The World’s No.1 dry haircare brand, Batiste adorns retail shelves across the globe. As the brand who defined the category, with a unique formula and first mover status, Batiste has seen a multitude of challengers enter the market over the years, creating a highly competitive and contested space. We needed to shape the brand for further international growth, defining and expanding range architecture, creating opportunities to broaden Batiste’s proposition with new products and a fresh new look.Client
Batiste (Church & dwight)Tags
dry shampoo
package design
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