Be More Dog
Paid Search & Paid Social Advertising
Video Production
Graphic Design
Project Overview
From music videos to outer space, Rascal’s founder created three chapters in the ‘Be More Dog’ brand campaign for O2 during his time at London advertising agencies. As the telecoms brand O2 looked to go beyond just phone tarriffs and become the home of innovative tech. They wanted a brand campaign that would encourage the public to be more inquisitive, more curious and embrace new technology. Cats are lazy, pessimistic and cautious, dogs are happy, fun loving and always up for exploring new things. This metaphor was used to inspire the nation to be less cat and instead ‘be more dog’.Client
O2Tags
O2
Be more dog
TV
Ad
Advertising
Marketing
Film
Video
Production
campaign
brand
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