Beardvertising
Social Media
Innovation
Web Design
Project Overview
What's better than having an epic beard? ...Having an epic beard and getting paid for it. Beardvertising started (as you might expect) as an agency joke. But before we knew it, it was real, and a worldwide phenomenon. The concept was simple: miniature "beardvoard" advertisements that could be fastened to a willing and qualifed participant's beard in exchange for a small daily payment. USA Today, NPR, BBC, Buzzfeed (twice), Huffington Post, Bob & Tom, Tosh.O, Uproxx, Metro, Adweek - they were all giving love to Beardvertising. Eventually Dollar Shave Club signed on for a campaign and received additional coverage in the press. The lesson learned? A simple idea can go a long way. That, and that beards are awesome. Beardvertising was recently awarded the 2014 People's Voice Webby Award for Professional Services.Client
A&W, Cornett, Dollar Shave Clubhello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC