Beast of the East
Branding
Packaging Design
Marketing Strategy
Project Overview
The Chinese specialty beer market has such gigantic potential, each of the brewers on the planet is attempting to work out how to get their foot in the door here, as a little bottling works, we need to be extraordinary, and emerge. China is such an energetic and energizing spot to live, we needed to demonstrate that through the marking, recognizing characters that simply don't care at all. The Kung-Fu Grandpa, Karaoke Freddy Mercury, Parkour Yoga Girl, every day people who stand out loud and proud. These are our Beasts of the East. We needed to make a brand that was both true and that spoken to the general population whom mix the brew. Brute isn't a beast, Beast is a demeanor. East can speak to two zone's contingent upon where you're from. For Chinese shoppers, East is Shanghai, for the enormous expat populace, East is China all in all. Both work.Client
BeastTags
Craft Beer
China
Shanghai
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC