Beauty Branding and Elevation
Branding
Packaging Design
Marketing Strategy
Project Overview
Perfec-Tone’s previous look was too mature for its younger fan base. We strengthened the brand voice and identity, updated the logo, fonts, and tagline, delivered an updated brand book, product booklets, sales guides, training materials for staff and branded collateral, boosted presence on social media platforms, created strategic ads, launched a brand new e-commerce website, redesigned product packaging, wrote and published blogs, created engaging email campaigns, and conducted market research. The result is a redesigned product and service line that matches the customer base, presented in an updated B&M store and an e-commerce site equipped to handle the increase in international sales.Client
Perfec-ToneTags
beauty
beauty brand
skincare
branding
packaging
digital strategy
campaign development
creative campaigns
social media
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