BeautyCon NY
Direct Marketing
Marketing Strategy
Digital Marketing
Project Overview
BeautyCon was an already established beauty oriented convention. The brand was looking to expand their brand into the beauty subscription box market. The biggest challenge that was facing BeautyCon was entering already saturated beauty subscription box market where the heavy hitters already control the majority of the market. Additionally, the past customer base for BeautyCon was 13-18 and they needed to sell 15k subscriptions on their first box.Client
BeautyConTags
influencers
media buying
subscription box
fashion
beauty
