Becoming a Magnet for In-demand Job Applicants
Branding
Web Design
Naming
Project Overview
The Fox Cities area of Wisconsin, encompassing the cities of Neenah and Appleton, blends small-town friendliness and safety with a wealth of outdoor, cultural and community activity – and is home to multinational Consumer Packaged Goods leader, Kimberly-Clark. But with competition in larger cities and a tight labor market, the company wanted to “up its game” to attract talent to the area, especially Millennial candidates. Leaders knew they would have to find a new approach to drive better awareness of Kimberly-Clark (not just its iconic consumer product brands), make it easier and more inviting for applicants to engage with the company, establish the organization as an inspiring place to work and showcase the Fox Cities area as a great place to live.Client
Kimberly-Clark CorporationTags
#EmployerBrand
#WelcomeOriginalThinkers
#Kimberly-Clark
