Becoming One
Branding
Marketing Strategy
Naming
Project Overview
When Riegel Linen|T-Y Group and Harbor Linen merged with private equity investment, they turned to Rebranding Experts to craft a new name and identity, engage their leadership and employees in the change, and launch their new brand to the marketplace. The 1Concier brand name builds off the heritage of high-service, entrepreneurial drive of the three legacy companies and highlights the role they play in delivering quality linen products that ensure a comfortable and memorable experience for hospitality and healthcare guests.Client
1ConcierTags
rebrand
rebranding
brandchange
