Beverage Sampling
Marketing Strategy
Shopper Marketing
Experiential Marketing
Project Overview
During the 2020 quarantine, Anheuser-Busch was searching for a way to distribute samples safely to quarantined consumers. The Experiential Network (previously M2W INC) modified our previous sample program to bring the samples to consumer doorsteps! Our brand ambassadors brought wagons full of drink carriers with Hiball and Teavana samples and coupons through neighborhoods and market areas. Our Brand Ambassadors tracked their progress on GPS maps, wore PPE, and brought music along with them. The response was great! The residents enjoyed the break in their routine, the full-size samples, and the positive energy that our staff brought with them.Client
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