Universal Music x Lewis Capaldi
Paid Search & Paid Social Advertising
Social Media
Marketing Strategy
Project Overview
Pizza is a feel-good thing. But in the hands of Lewis Capaldi (when he should be making music) this product launch could have been a bit of a leap – from studio to oven – that fell flat on its face. The whole campaign is not your normal doughball. For Lewis Capaldi’s and the product brands, humour is always going to be key. But it’s tricky to be funny (and not too cheesy) on social media. That’s what led Universal Music to Spin Brands. To pitch the pizza right and put some serious social heat under the Big Sexy brand across Instagram and TikTok.Client
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